Draw Attention - translate your message into a remarkable drawing
What are metaphors? ‘This project is a moonshot’ ‘John is the black sheep of the family’ We use metaphors all the time. And there is a good reason for it: they are useful to communicate abstract or complex ideas and help you build understanding and shape conversations. No need to say that metaphors in a drawing provide you with a very powerful communication tool. Why do metaphors work? We have the experience that messages drawn out as a metaphor, are made to stick. They help people to visualize and to remember the story more easily. It’s like a common language with a visual vocabulary that makes your message come to life. Maybe you are wondering what metaphors are used the most? Before we will give you a bit of inspiration, we want to articulate that metaphors really must relate to your audience. Often, metaphors pop up automatically during a conversation. Listen carefully and explore together whether the metaphor can be used in a specific context. So don’t just copy a metaphor. ...