Draw Attention - translate your message into a remarkable drawing

 

What are metaphors?

‘This project is a moonshot’

‘John is the black sheep of the family’

We use metaphors all the time. And there is a good reason for it:

they are useful to communicate abstract or complex ideas and help you build understanding and shape conversations.

No need to say that metaphors in a drawing provide you with a very powerful communication tool.

Why do metaphors work?

We have the experience that messages drawn out as a metaphor, are made to stick. They help people to visualize and to remember the story more easily.

It’s like a common language with a visual vocabulary that makes your message come to life.

Maybe you are wondering what metaphors are used the most?

Before we will give you a bit of inspiration, we want to articulate that metaphors really must relate to your audience. Often, metaphors pop up automatically during a conversation. Listen carefully and explore together whether the metaphor can be used in a specific context. So don’t just copy a metaphor. Read more...

Comments

Post a Comment

Popular posts from this blog

How to build your visual story?

Image
  Although I have been working for more than 10 years as a visual storyteller, I still think it's a challenge to translate a message into a drawing. It's not because you bring drawings together that you have a good visual story. Fortunately, I had the opportunity to work with Lily. Lily has been working for decades for magazines. When she looks at my drawing, she always asks me “Axelle, where do you want my eyes to go to, what's the one thing that people should remember looking at your drawing?” And that's a perfect question because that's how you should build up your visual story; you should think of a cover of a magazine. So what do you see when you look at the cover of a magazine? You see a title. A title that draws the attention. Below you very often see a subtitle. Then mostly you see drawings or pictures, and then you see smaller caps, smaller information that gives some context and backgrounds. And that's how your eyes go through the cover of the magazine...
Read more

10 Tips for Visual Storytelling

Image
  Mar 23, 2021 Visual Storytelling 10 Tips for Visual Storytelling Making a drawing is not the same as telling a visual story.  It's not because you bring beautiful drawings together, that your messages come across in the right way. Many things can 'go wrong'. Our Drawifier  Ben Crothers  from Australia shares his 10 tips for visual storytelling: Get your story straight. Know what message you want to bring across. And start with why.  Connect with your audience. Know who you are talking to and translate your message into their language. Use words and drawings that appeal to them.  Read more: Drawify
Read more

Think inside a box

Image
  The power of templates Who likes to fill out a form…, or to think ‘inside a box’? Most people will say they don’t like it. However, in a challenging facilitation process or conversation, clear guiderails can play a very powerful role. And that’s exactly what a template can provide.                             What is a template? It’s a tool… a visual representation to support a process or a conversation. To be clear:  they are not there to replace the skills of the facilitator or to take over the thinking process of the participants. Consider it as a guide to help people explore their own ideas. When we use templates, everyone’s contributions are gathered, no matter their role, and even the shyest person can contribute their ideas.   In the book ‘The World of Visual facilitation’ (which is by the way a must-read when you are working or entering the field of visual facilitation), Lynn Carruthers gives ...
Read more